OGX
For OGX, I helped grow the brand’s social media presence by creating high-impact, platform-first content. I shot and produced social assets from concept to execution and played a key role in planning and running multiple shoots, ensuring content was both visually compelling and performance-driven. My work focused on elevating the brand’s digital storytelling while supporting consistent growth across channels.
Damaged Detected
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
#OGXHairOilHacks
This was OGX’s first-ever social-only campaign, delivering record-breaking results.
Results: +12% total POS sales lift (+40% WMT, +37% AMZ) and surpassing all prior benchmarks across Influencer (+150% VIT goal, +7x ER, 2x EMV), Paid Social (+3x VVR, +1.5x CTR), Social (+10pt SOV, +7pt sentiment, +3x ER, +2.8K follower growth), and Brand Lift (+7.4% ad recall, +5.4% awareness, +2.9% brand association).
Hairsplaining with Josh Peck
OGX struggles greatly with brand recognition, everyone recognises the bottle but not the name. We needed to explain, or rather mansplain, that OGX is the #1 brand in hair repair for a reason and you should pay attention to the name. Josh Peck was the perfect person to deliver this slightly sassy message.
Watch the hero video here.